Tailored London

If you’re looking for an extraordinary experience and also a fan of traditional English gentry, drugs there’s no better place for you to go to other than Savile Row in Mayfair. If you’re staying at one of the luxury, ed historical London hotels, store chances are you’re only a stone’s throw away anyway. If you’re not – it’s definitely worth the trip.

Savile Row is a small street between Conduit St and Vigo St, famous for being the destination for the best British bespoke tailoring. Originally built in the 1730s as a part of the Burlington Estate, it was names after Lady Dorothy Savile, the wife of 3rd Earl of Burlington. At first it gave home to military officers and their wives, but in the 19th century the gentry became more and more interested in their sartorial habits. Beau Brummel then became the patron of the tailors and congregated them on the estate. In 1846 Henry Poole opened his second entrance to the workshop at No. 32 and is known as the founder of Savile Row, he wasn’t however the first tailor to occupy the street, only his name was the first to be made history.

Late 60s of the 20th century brought a lot of innovation to the street, mainly thanks to the Nutters of Savile Row. The arrival of designers like Richard James and Ozwald Boateng in the 90s continued the modernisation of British tailoring. Ozwald Boateng’s shows at the London Fashion Week are always legendary and continue to reinvent the traditional bespoke suit and amaze audiences. Gieves and Hawkes under No. 1 Savile Row are the ultimate traditional destination tailors for business people across the capital.

They also hold Royal Warrants (as well as Henry Poole and quite a few others on the street), which means that they supply bespoke designs to the members of Royal Family – you can’t get more British than that! If you’re not in the mood for actual shopping – fear not, even window shopping is an experience (especially as some of the workshops are by appointment only). If you get a chance to pop in however – you’re in for an amazing treat of exceptional service and being able to touch and feel some of the finest fabrics and cuts.

After your stroll up Savile Row, I highly recommend dropping a visit to Burlington Arcade to deepen your British gentry experience. The Arcade stocks some of the finest products complimenting the image of a true British gentleman – Church’s shoes, cashmere scarves, vintage Rolex watches.

It’s also famous for having the best shoe polish in London! One shop there is truly special – Penhaligon’s perfume house was launched in 1870 by William Penhaligon, a gentelmen’s barber and is most famous for its Blenheim Bouquet developed in 1902 for the Duke of Marlborough. Here, over a cup of tea or a glass of champagne you can experience a fragrance profiling, where a perfume expert will make sure to match a scent to your personality, lifestyle and preferences (by appointment only).

The perfect finish to such a fine, quintessentially British afternoon would be afternoon tea at the Ritz, one of the most glamorous London hotels. It will make it not only a remarkable shopping spree – it will feel like taking part in tradition that’s been kept alive for centuries.

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